Away from home while traveling our daily routines are often disrupted. The first habits to go? Working out, eating healthy foods, getting enough rest and keeping up with our work. Who wants to break a sweat or to lift weights after traveling all day? Besides, not all hotel gyms are created equal. Most room services menus aren’t known for their healthy options and
InterContinental Hotels has created a new kind of hotel focused on wellness: Even.
The first location of the hotel franchise plans to open in 2013 and expects to open 100 locations in the U.S. over the next five years.
Even aims to keep guests on track and thriving while on the road by addressing their health, work, food, rest, exercise and wellness needs by speaking with the brand’s target consumers.
The hotel franchise’s website is currently surveying potential customers about their wellness habits and travel hiccups so as to address which issues are most important:
- Is there anything that prevents you from getting work done on the road?
- What keeps you from your exercise routine when you travel?
- What keeps you from relaxing when you’re on the road?
- What kinds of healthier foods do you wish were easier to find on the road?
Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge and Candlewood Suites are all InterContinental Hotel brands.
What do you think about this new hotel franchise brand?