Tag Archives: checkers franchise

A Growing Market Battles for Pad Sites

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With a market that continued to expand through the recession, fast casual dining restaurants are now battling over limited pad sites. What is a “pad site” you may ask? Pad sites are those outlots that sit in front of shopping centers and grocery stores. The appeal of these sites comes from them being centrally located in highly trafficked parking lots, such as shopping malls, strip malls, and large stores with massive parking lots like Lowes and Home Depot.

While these pad sites are especially appealing to restaurant franchises such as Checkers and Rally’s, more recently non-traditional retailers, including clinics, dentists, and chiropractors are now pursuing these retail sites. Medical facilities are trying to provide more convenient locations for their customers, and what is more convenient than a place situated smack dab in the middle of a busy parking lot?

Due to a peak in interest surrounding purchasing pad sites, prices for these small plots of land have gone way, way up. Small sites in certain areas can be upwards of $1 million just for the property itself. Companies like Checkers and Rally’s prefer sites that are prices closer to $500,000. The high demand but low quantity of these sites in many areas is leading to many battles over prime pad sites, where multiple offers are made and one franchise must be another one out for the space.

Checkers and Rally’s: Driving Food Franchise Growth

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Though young when compared with Wendy’s and McDonald’s, fast food franchises Checkers and Rally’s have proven that sometimes newer can be better. The two concepts are fueling their growth with frequent menu improvements, intensive franchisee recruitment and training, and a commitment to veterans.

 

Founded in the late 80s, Checkers and Rally’s sell your traditional fast food fare: burgers, fries, cola, milkshakes, hand pies and a bevvy of other American favorites– with a twist. The restaurant franchises often update their menu. New food items include a BBQ Pulled Pork Sandwich and a Fry Lover’s Burger, which makes a literal combo out of a burger and fries. Pair either new sandwich with a Banana Milkshake and consider your appetite crushed.

 

While Checkers and Rally’s certainly have their customers’ hunger under control, it’s the franchise duo’s ability to encourage greatness in their franchisees that’s most admirable. The franchise is 800 strong and the established brands have been lauded by numerous franchise industry publications including Entrepreneur Magazine, QSR, and Franchise Times.

 

One of the secrets to Checkers and Rally’s collective success is how deeply involved the brands are in selecting franchisees, franchisee training, keeping product offerings current and maintaining Checkers and Rally’s visibility through concerted public relations, lead generation, marketing and social media efforts.

 

Once approved, new Checkers and Rally’s franchisees undergo a five week intensive training program in an established Checkers or Rally’s location. Pending a successfully completed training program, each franchisee is guided by a business team assigned to his or her location to aid in site selection, provide construction support, and train managers and other personnel. There’s not a single step that Checkers and Rally’s franchisees take alone. There’s a reason why the two concepts have been ranked in Entrepreneur’s “Franchise 500”  as one of the Top 100 franchises in the U.S. and as one of the Top 100 fastest growing franchises in the U.S.

 

The restaurant franchises are also committed to aiding veterans of the armed forces and are active members of VetFran, providing discounts to honorably discharged veterans who qualify.

 

For more information on Checkers and Rally’s or to learn how to become a franchisee, visit http://www.franchisebuy.com/franchise/Checkers-Drive-In-Restaurants-Inc.