Tag Archives: franchise opportunity

Community Outreach: What is your business doing for your community?

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Recent studies are showing that volunteer rates in America are on the rise. A 2012 study by the U.S. Corporation for National and Community Service found that two-out-of-three citizens serve their communities today and those numbers are increasing each year. Sociologists believe we are seeing a shift in many parts of the country where people are returning to focusing on their smaller communities, through supporting local goods and services, as well their local nonprofits.

Why is this important to national franchises? Any smart business should follow sociological trends. Therefore, national franchise systems are challenged to create a local presence in their community. People want their neighbor Doug running the shop down the road, contributing to the local economy, and therefore national franchises should encourage their independent locations to run as such. The way to do this is through community outreach.

Community outreach shows the public that you ARE a part of the community. While you may be part of a large national company, you are living, working, and investing in the individual communities you serve. By franchise systems partnering with local charities, they show the community that they care about the individual communities they operate within.

“Building a Company Culture for Community Outreach” a recent article in Franchising World, by Robert A. Funk, gives guidelines for how to go about making community relations an important part of your business’s culture. Here are a few I especially liked:

1)      Communicate Core Values

First and foremost, you have to set direction, with both a mission and a vision. Market yourself as a philanthropic company, and use social media to show what you’re doing for your local charities.

 

2)      Financial Contributions

At the corporate level, franchises can supply grants to community projects, as well as local initiatives and programs that support their charitable mission.

 

3)      Engage Your Customers

People want to purchase from a business that is sincere and authentic about giving. Franchises can ask customers to directly donate to the cause, making them feel just as much a part of the giving as the franchise itself.

Franchises & The Law: How Liable is a Franchise for Actions of Franchisees’ Employees?

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Patterson v. Domino’s Pizza, LLC, the California case that involves a sexual harassment claim by a franchisee’s employee once again raises the question whether a franchisor can be deemed a franchisee’s “employer” for certain purposes. Patterson, a Domino’s employee claimed that her assistant manager both sexually harassed and sexually assaulted her. When filing suit, Patterson listed both the franchisee and Domino’s liable for her sexual harassment. The reasoning behind this was that both the franchisee AND Domino’s were the supervisor’s “employers”, and therefore made them vicariously liable for his actions.

The appellate court was faced with a challenge: how liable is a franchise for the actions of individual franchisees’ employees? The appellate court stated that the “franchisors interest in the reputation of its entire system allows it to exercise certain controls over the enterprise without running the risk of transforming its independent contractor franchisee into an agent.” However, the court went on to explain that although this is generally true, because of this substantial control over franchisee’s local operation as well as management-employee, the franchisor can be subject to vicarious liability. The franchisee’s testimony stressed this issue of control, as he said that he had to abide by the hiring and firing rules given by the Domino’s area representative. California’s court decided that Domino’s actually can be liable for sexual harassment of a franchisee’s employee. (2012 Cal. App. LEXIS 753)

What does this mean for franchisees? Franchisees can certainly have a specific disclaimer for employment relationships to help protect them from liability. It could also be a reminder for franchisors everywhere to review their operations manuals and determine standards for what a franchisor actually has control, and therefore potential liability, over. I can only imagine that this case, along with several others in the past few years in Massachusetts, Connecticut, Oregon, Pennsylvania, and Florida, has made franchises more cognizant about sexual harassment laws and regulations.

What do you think about the ruling of this case? How much liability should a franchisor hold? Does a franchisor’s right to set standards for franchisees’ employees’ appearance and its involvement in hiring and firing decisions make them reliable for sexual harassment cases? Leave your opinions below!

Join Club Z! And Cash In On the 10 Billion Dollar Tutoring and Test Prep Market

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No Experience Necessary.

Club Z! In-Home Tutoring is seeking professionals that possess strong management skills. Their franchise owners do not need prior tutoring/education related experience to be successful. In fact, their top producing franchises have come from various industries completely unrelated to Education.


Their owners don’t tutor or teach. 

Club Z! franchise owners manage a staff of tutors that provide one on one instruction for students and business professionals in the comfort and convenience of the student’s home at an extremely competitive rate. If you have a desire to start a business of your own, follow a proven business plan, and want to team up with industry leaders, then Club Z! could be for you.

 

The Opportunity.

The private tutoring market continues to boom, even in a soft economy. The tutoring market in the United States is estimated at over 9 billion dollars a year. Worldwide, the tutoring market is projected to reach 100 Billion dollars by the year 2017.  The main reason for growth is colleges and universities becoming increasingly selective in whom they will admit.  This is and will continue to be a key market driver for years to come.

 

Are You Ready to take control of your Future?

 Club Z! has made Entrepreneur Magazine’s Annual Top 500 Franchise List for the last 7 years:

  • #1 In Home Tutoring Company (2010)
  • #101 Overall Franchise 500 (2010)
  • #29 Top Homebased Franchises
  • #27 Low-Cost Franchises
  • #83 America’s Top Global Franchises
  • #9 Top New Ranking (2009)

 

The Club Z! Advantage.

Club Z! has designed their franchise to be among the most reasonable in the tutoring industry. Their franchise package is currently $29,750. An additional $6,000 to $10,000 is needed for start-up expenses and advertising. For more information on how to start your own Club Z! franchise, please visit: http://franchisebuy.com/franchise/CLUB-Z-IN-HOME-TUTORING.

Why a Down Economy is the Perfect Time to Become an Entrepreneur

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Anyone who recently graduated from college or lost their job through layoff knows how difficult it can be to find a new job. Not only are you competing against other graduates and laid off workers for the few available positions left in this down turned economy, but you have to hope that if you are lucky enough to land a new position you won’t wind up out on the street again in a few months.

 

So naturally the question has to be asked: Why would anyone want to put themselves through all that? And most people will probably say they wouldn’t, but they don’t know what else to do. Well, if you have ever contemplated starting your own business, now is the perfect time.

 

Resources are Less Expensive in a Down Economy

 

It’s happening at grocery stores and retail outlets, car dealerships and real estate offices. It’s happening in businesses all across the country. Prices are coming down, deals are being struck, and discounts are being offered. That’s why now is the time, when resources are less expensive, to strike out and start a new business.

 

The Small Business Administration (SBA) Office of Advocacy reports that since the mid-1990s, small businesses have generated over 60 percent of new jobs. A small business is defined as one with 500 or less employees. Plus the 2009 Recovery Act eliminates fees to borrowers and allows the SBA to guarantee up to 90 percent of each loan. Naturally having a conservative financial plan can help keep overhead costs low.

 

Talented People are in Abundance in a Down Economy

 

The fact is that there are a lot of people out there looking for the right business opportunity and not all of them have a great idea for starting a new company. But they do have talent and are eager to get onboard with a winning idea. Donnie Deutsch of the television show “The Big Idea” indicated in an interview that now is the time to find people “on the cheap,” whether that means employees or vendors.

 

That means savvy entrepreneurs need to put their networking skills to work and make a connection with people who they can partner with and who can help make the company a success. In fact, 64 percent of entrepreneurs surveyed for the book “Upstarts: How Gen Y Entrepreneurs are Rocking the World of Business” indicated they started their company with a partner.

 

The Larger Companies Cut Back in a Down Economy

 

According to Julie Lenzer Kirk, award winning entrepreneur and author, “As the economy is struggling, so are all those businesses with overhead and large payrolls. They’re busy bailing the water to keep their ships afloat. Starting up now, when you can be flexible and nimble means that you can float right by those sinking ships. After all, customers still need stuff – they’re still spending money, just not enough. The new business can be created to give them what they need – whatever that is – while everyone else is busy bailing.”

 

Plus as larger, established organizations cut their budgets because of decreased revenues, they are in no position to start a new venture. That means now is the perfect time for entrepreneurs to get started before someone else steals their great idea.

 

New Entrepreneur’s Have Less to Lose in a Down Economy

 

It may be scary, but college graduates especially have less to lose right now mainly because most of them don’t have a lot of financial commitments (except perhaps their student loans). They may still be living at home, without a mortgage or family to support, their needs are few and their willingness to sacrifice their own comfort is high.

 

In his article, “How Can Your Small Business Grow in a Down Economy?” small business coach Dave Westfall suggests that entrepreneurs not limit themselves. He illustrates how to expand a company by exploring other options, such as a private personal trainer now offering group training or a real estate property manager offering services to mortgage companies that want to rent out foreclosed homes.

 

It’s all about exploring options and finding those niche markets that others have overlooked or walked away from. And while it’s important that entrepreneurs select an opportunity that matches their interests and take the time to investigate it thoroughly, it is possible to become an entrepreneur in a down economy.

Little Caesars Announces its New Deep Dish Style Pizza, Just in Time

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With the pizza business as competitive as ever, Little Caesars introduces its new Deep! Deep! Dish Pizza, as an answer to their three biggest rivals in the pizza industry arena: Dominos, Papa John’s and Pizza Hut. Little Caesars’ new menu item is fast-becoming the brand’s biggest product launch in its 54-year history, and has customers lining up to try their new line of deep dish options.

Deep Dish Little Caesars Pizza

The new product is a necessity for Detroit-based Little Caesars to remain a contender in the restaurant franchise industry. Holding true to their roots, Little Caesars bakes their new deep dish pizzas “Detroit-Style,” which refers to the caramelized-cheese crust that is signature to each pie. Each pizza is $8 a box, and is available as one of Little Caesars’ Hot-N-Ready offerings, which can be picked up at any time without calling ahead, between the hours of 4 p.m. and 8 p.m. each day.

With its famous $5 Hot-N-Ready Pizza deal, Little Caesars took the industry’s price to a new level, positioning it perfectly underneath the price points of its biggest competitors. The $8 price of its new deep-dish pizza aligns it directly with the promotional $7.99 price for Domino’s medium pan pizza.


Not only is Little Caesars holding its own in the pizza market, it’s also become one of the largest and most valued brands in the entire restaurant franchise industry. The pizza franchise concept offers a tremendous value with their high-quality pizza made with fresh ingredients. Little Caesars makes dough fresh in each store, uses fresh, never-frozen cheese and sauce made with vine-ripened tomatoes. Pair this with a price that can’t be beat, and it becomes understandable why Little Caesars has grown to be an international staple in the food industry and will continue to be a brand synonymous with quality for years to come.

Interview with Ronn Cordova of The Maids Home Services

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Ronn Cordova has been a part of the franchise industry in one way or another for the better part of two decades. He’s been a franchisee, a broker, an outsourced vice president for several different concepts, and now, he’s the Vice President of Franchise Development for The Maids.

“You can make a lot of money in the franchise business,” he says, “but few afford that slice of heaven [that The Maids does.]”

 

That slice of heaven Ronn Cordova speaks of is time– time most people, franchisees or otherwise, don’t have to spend with their friends or family because they’re working. It’s the typical trade-off: success and money versus time with your family. Luckily, for those who choose to be a part of The Maids, that’s a choice you’ll never have to make.

 

The Maids, long before Cordova arrived in May of 2011, has been wrought with success. It’s been ranked number one by the Franchise Business Review for the cleaning services industry. The Maids has also been ranked number 1 in industry and 42 overall by Entrepreneur 2012 Top 500 magazine. (There’s been only one lawsuit between the franchise and a franchisee that occurred over 10 years ago.) The franchise still likes to keep that information on its FDD so prospective franchisees know absolutely everything about the company. In fact, it was that kind of honesty that attracted Cordova to The Maids in the first place.

 

As a former franchisee, Cordova understands and anticipates the questions someone interested in The Maids might have.  His “knowledge of the trenches” comes from personal experience: he used to own a few pizza franchises. While the pizza franchises didn’t work out for Cordova, he took to heart all that he learned as a small business owner. “I’m very careful to [properly] place franchisees,” he says.

 

When it comes to selecting and placing new franchisees, Ronn and the rest of the franchise development team go over each application case by case. “We evaluate on a per individual basis,” Cordova says. Of course business acumen, sales, marketing and managerial skills are welcome and necessary. Financial fortitude is important too, though the franchise does help with financing via a third party. As a franchisee, you’re given mountains of support: 7-week long online pre-training course, 9 days of training at The Maids headquarters in Omaha, NE, a week of on-site support when you’re up and running, a business coach for the duration of your franchise agreement, and you’re assigned a mentor.

 

It may surprise you that the cleaning services industry has become a necessity as opposed to a luxury in recent years. “It’s been hard to make the cleaning industry sexy,” admits Cordova, but the Great Recession certainly helped to boost business. Now, in a traditional family unit, both heads of the household work in some capacity. The time that once was used to clean bathrooms and vacuum carpets is now spent at work. “There’s a lot of money to be made in the everyday services [industries],” Cordova says.

 

“One of the best parts of our business is that it affords a family lifestyle,” asserts Ronn. Customers who use The Maids’ services usually work Monday-through-Friday between the hours of 9:00 a.m. and 6:00 p.m. and not on the weekends, which is exactly when they want their homes to be cleaned.

 

As someone who works for The Maids or owns a franchise, you’re home when your clients are: in time to have dinner with your kids.