Tag Archives: IFA

Power to the People?

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Lawmakers in Maine, California, Pennsylvania and Massachusetts have introduced bills that would give franchise owners a lot more leverage. These new rights and options would offer new opportunities to franchisees, including allowing them to join and support franchisee associations, as well as make renew agreements with their franchiser under the current terms much easier. While there are mixed opinions on the legislation, it seems many are in favor of the new bill giving franchisees more power in their businesses. Others have issues with the bills, feeling that giving franchises more freedom could potentially “tarnish the brand.”

Maine’s new legislation bill is perhaps the most far-reaching. LD 1458, which includes a series of big stipulations, if passed, could do the following:

  1. Allow franchisees to close their stores between 10 p.m. and 6 a.m.
  2. Let franchisees renew their licenses without an increase in royalties or new fees
  3. Give franchisees the power to set their own prices on products and services

The new laws had me question what might be empowering this recent movement. Perhaps, at least in part, the desire for more flexibility for individual franchisees may be fueled by the fairly recent local movement in most communities. Locality is becoming highly valued, in terms of sourcing (ex: food) and workers. People want Joe down the road running his frozen yogurt restaurant, not the frozen yogurt’s corporate headquarters. Secondly, I think that the internet may play an influential role. Today, franchisees are able to communicate more effectively than they were a decade ago because of the rise of social media. Accessibility to one another thoughts and ideas are bringing people closer, and therefore strengthening their case.

How do you feel about the proposed legislation? Leave your comments below!

Technology and Franchising: The Future in Google Glass

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Franchising World, the International Franchise Association’s official magazine, published a really interesting article this month about Google Glass and the role it will play in franchising in the future.

As many know, Glass is the latest in technology innovation: a sleek (albeit slightly dorky looking) pair of glasses that acts like a smart phone. You can take phone calls, read and send emails or text messages, search the internet, translate simple phrases, receive turn-by-turn directions, take pictures, record videos, post updates to social media sites, automatically track your flight status or other events, and even make video calls. When you place the device on your head, a small display hovers just in front of your right eye (not in front of it, so you can still see normally.) There is a small touchpad on the side of the glasses’ frame that allows you to navigate its computing platform.

If all of that isn’t enough, technology analysts are now looking at the way that this device could eventually change hyperlocal marketing as we know it. What are some of the ways that they might change the franchising industry? Here are some of the speculations Ken Colburn has:

1. Training. The device could reduce the cost of creating video training libraries. With the ability to record high-definition videos from the first person perspective, training videos no longer need to be filmed by an expensive videographer. First-person training videos could capture point-of-sale interactions. Just by having seasoned employees wear Glass for a couple of hours, you could have a bunch of great, real footage for new employees. Trainees could also wear the glasses during their first few shifts, with the manual or reminders available literally right in front of their eyes.

 

2. Field Support. Glass makes it easy to gather information, complete with time and date stamps. Field support teams could quite easily document their visits with photographs, videos and verbal notes that can be backed up to Google’s cloud resources. The possibilities are almost endless.

 

3. Marketing.  Here’s where the money is at. Apps on Glass can alert users on local points of interest based on their location. For example, an app called Field Trip currently makes a sound every time you walk past a historical site. This technology could help franchises bring advertisements and coupons closer than ever.

 

While Glass is nowhere near its prime yet, as the technology evolves, I can expect we will see big things. The device’s technology offers a whole new platform for franchises to utilize. What do you think is in its future?

Leave thoughts below!

IFA Creates Website to Help Franchises Deal with Obamacare

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Franchises are flummoxed by the Affordable Care Act. The new healthcare law continues to evolve, leaving a lot of confused small business owners in its wake. Which aspects of the employer mandate are franchisees responsible for complying with? How can they remain solvent without reducing their workforce and losing valuable employees?

 

The IFA has created www.MakingSenseofHealthCare.org to help businesses understand their compliance responsibilities and share testimonials and stories about how they’re dealing with the process.

 

Regardless of your political inclinations the Affordable Care Act is a big deal. The mandated health care coverage is expensive and small businesses are struggling to maintain profitability– which includes franchises.

 

According to the IFA, over one-third of full-time franchise jobs could be cut back or lost completely due to the Affordable Care Act. That’s over 3 million jobs. While Obamacare doesn’t take full effect until 2014, owners of fast-food, restaurant and service company franchises are urging Congress to make major changes to the ACA in order to save jobs and keep them in business.

 

One of the biggest components of the healthcare overhaul that’s causing grief is the discrepancy as to what constitutes a full-time work week. Obamacare says 30 hours; while most in the franchise industry believe 40 hours should be the standard. If Congress doesn’t amend the law franchises will be forced to cut employee hours back to below 30 hours per week.

 

Franchise business owners aren’t the only ones facing higher costs as a result of the Affordable Care Act. A 2011 Hudson Institute study shows that the franchise industry could see its costs increase $6.4 billion, much of which would be passed on to consumers.

Franchise Buy Goes to Las Vegas For the IFA Convention

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We’re headed to Las Vegas this weekend to attend the International Franchise Association’s 53rd annual convention. It’s the first time Franchise Buy has attended the annual conference and all of us attending are very excited to visit Las Vegas– for some it’s their first time–  and to meet our franchise clients, old friends and some new faces. If you’ll be attending the conference please stop by our booth, #139, and say hello!

To celebrate our first year at the convention, Franchise Buy is giving away four HUGE prizes: a new laptop, an iPad mini, an iPod nano, and a Wii gaming system. To enter, swing by Franchise Buy’s booth and fill out a slip of paper with your contact information. Two prizes will be awarded daily!