Hyperlocal Marketing Technology and How It Can Help You

There has been a lot of talk recently in the marketing world about a new concept: hyperlocal marketing technology. Hyperlocal marketing uses the GPS feature and a mobile app on your smartphone to send targeted messages from a nearby franchise. The marketing is hyperlocal because the messages are for a small, specific area. This specific area can be specified through setting virtual perimeters around a specific location, an action referred to as “geofenching”.

Geofencing technology allows businesses to track when customers enter a defined area nearby their location through the GPS software on a person’s smartphone.

This technology means big things for a franchise.

Say you’re a Papa Murphy’s franchise in the Charleston,SC area. You can set up specific perimeters around your location so that when someone enters your virtual “fence”, you can send that discounted pizza coupon directly to them via their mobile phone. As they are within say one mile of your business, they will receive an alert on their phone with the pizza coupon and, hopefully, stop in at your shop. The key here is that these are also customers who have opted-in to receive offers; therefore, you are reaching a market of people who are already interested in special deals and offers.

The rapid growth of smartphone technology has delivered an entirely new platform to marketers. Businesses are now reaching customers in ways never thought possible in the past. How can this be translated to your business?

What are your opinions on hyperlocal marketing? Do you think that this could lead to an overflow of information to customers, causing them to become disenchanted, or is it an effective marketing tool that has an ever-growing presence in our future?

Franchise Profile: Snap Fitness

Snap Fitness Has The Answer 

In today’s fast paced world, it’s difficult for people to commit to an exercise program due to busy, unpredictable schedules. Snap Fitness franchise will help bring affordability and convenience to the neighborhoods of people across America. Their proven concept substantiates the fact that many people will forgo “big box” health club concepts in lieu of convenience and affordability.

When opening a Snap Fitness franchise, you are sure to provide a convenient fitness option in your area. With their 24-hour a day card-key locking system, your members will appreciate a secure work out environment 24 hours a day, 7 days a week. One of the primary benefits of owning a Snap Fitness franchise is the convenience it provides for both its owners and members. As a Snap Fitness owner, you will benefit from their unique system, which incorporates the use of surveillance cameras, along with a certified trained staff to keep your operating costs low. Our system provides you both balance and freedom to own and manage up to three locations by yourself.

What Makes Snap Fitness Unique? 

The Snap Fitness franchise concept is the wave of the future, regardless of the condition of our Nation’s economy, people always appreciate good value. With single memberships as low as $22.50 per month, your Snap Fitness franchise provides a great alternative to the big box health club concepts available today:

  • Priced affordably, great perceived value
  • Convenient 24 hour a day access
  • Low operating overhead
  • State of the art commercial grade equipment
  • Clean, safe environment

 

 

How do I get started?

The first step in owning your own Snap Fitness franchise is by filling out the form here: http://www.franchisebuy.com/franchise/SNAP-Fitness. By providing Snap Fitness with your contact information, a representative will contact you and walk you through the franchise approval process.

Franchise Profile: OneClick Cleaners

OneClick Cleaners has the only online fully functional, full service website allowing customers to sign up online, enter cleaning preferences, set schedules and pickups all from the home or office.

 

The OneClick Cleaners™ Quick Start Program offers more start-up support than any other dry cleaning franchise, as a portion of the initial franchise fee will go towards equipment, supplies and start-up marketing & advertising material for your business. With OneClick Cleaners™ you can provide dry cleaning and laundry services, tailoring, shoe repair as well as other service-related conveniences for single & multifamily homes, apartment complexes, office buildings, retail centers, schools or any other institutions that require service on a weekly, bi-weekly, or monthly basis. The first day you go out is the first day you start making money!

 

 

OneClick’s Quick Start Program will Jumpstart your Business!

Quick Start franchise owners will be assigned a professional start up coach to work one-on-one with you and develop a customized marketing plan for your area; specialized market impact groups to encourage business development and best practices; and reduced overall start-up costs.

 

Quick Start franchise owners benefit from..

  • Limited time reduced franchise fee
  • Low minimum down payment
  • Start-up equipment, supplies & marketing materials
  • In-house direct financing available
  • A professional start-up coach for the first year
  • A customized marketing & advertising plan

 

To learn more about this franchise opportunity and how to get started, please visit the following link: http://www.franchisebuy.com/franchise/OneClick-Cleaners. Fill out the form provided to submit information and request a meeting with OneClick’s franchise developer.